About Us
Jon Katz and Russell Briscoe are not just seasoned innovators—they’re passionate sports fans with over 20 years of experience each in creating new products and revenue streams. Unlike many executives in professional sports who hail from large corporations or consulting firms and excel at overseeing large departments, Jon and Russ thrive at launching and scaling fresh initiatives from scratch. Their hands-on approach is a game-changer for teams brimming with ideas but short on the resources or staff to bring them to life, especially when existing personnel are locked into routine roles.
Beyond their individual expertise, their team brings a wealth of experience in sports marketing, with a particular strength in sports licensed merchandise, delivering a well-rounded strategy to fuel innovation and growth for professional sports teams.
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Russ Briscoe
With over 20 years of experience, Russ Briscoe is a sales innovator and entrepreneur who transforms challenges into opportunities. Starting in sales as a temporary gig, Russ discovered a passion for creating value and driving results, evolving from a reluctant salesperson into a mentor and strategist. His journey—honed by an MBA and years of building successful sales initiatives—equips him to deliver actionable, revenue-generating solutions. Passionate about sports and skilled in turning ideas into scalable outcomes, Russ is dedicated to helping professional sports teams maximize revenue and fan engagement. His unique blend of sales expertise, entrepreneurial mindset, and hands-on approach makes him a trusted consultant for Dynasty Club’s mission to innovate and empower teams in a competitive landscape.
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Jon Katz
Jon Katz is a serial founder and marketing leader with over 20 years of experience, notably as CMO and advisor to a variety of high-growth startups disrupting a number of industries. He has a proven track record of scaling multiple companies to over $50 million in annual revenue, blending his business expertise with a deep passion for sports—evidenced by his work at FANCHEST, where he sold sports gift boxes to die-hard fans. A lifelong sports enthusiast and former standout athlete who walked on to Binghamton University’s basketball team, Jon’s grit, hustle, and fan-first mentality make him an exceptional consultant for professional sports organizations aiming to innovate and grow.